6 Reasons to Use Pinterest Analytics for Business
Pinterest is a visual bookmarking tool that helps people discover, save creative ideas and even buy products. Studies show that being on Pinterest can greatly improve your visitors and increase your revenue. It would be a shame not to use it.
Furthermore, Pinterest is completely unique as it covers the entire marketing funnel. Whereby users visit to gather ideas, are actively looking for something through search, and finally actually make a purchase or visit a site. You can get much more out of it by paying more attention to the whole funnel – going beyond those who follow and re-pin your pictures – into deep juicy metrics.
This is where Pinterest Analytics comes in. Pinterest Analytics tool gives you the data you need to see the bigger picture and determine where to spend your time and effort to maximize your presence on Pinterest. If you do this right the traffic that can be generated is immense. This is something you’re looking for, aren’t you?
The Pinterest Analytics Dashboard
To get started with Pinterest analytics, you must join as a Pinterest business account. Follow the instructions here to set up Pinterest Analytics. When you or your Developer has set that up then you can start playing around with your analytics dashboard. This is where the metrics fun comes in!
The Pinterest Analytics dashboard shows a general overview of the three main listings: Your Pinterest Profile, Your Audience and Activity From Your Website.
Each category you can click on and it gives you a detailed report and see if your Pinterest marketing efforts making a positive ROI.
Also, quite handy is that the bottom of the page features your five Top Pin Impressions from the past month (30 days). Through a quick look you can see how many repins, clicks and likes your pins have.
Below we’ll go through the main Pinterest Analytics tips you need to get your head around to succeed on Pinterest:
1. Top Pins
It’s worth it to look into the top pins of the last 30 days. You can inspire your pins on these to generate more traffic. Some of them should contain pictures while others should link to your website. Use these to inspire yourself and others.
2. Know your followers
You should always keep in mind what your followers are looking for. By paying attention to this you can generate pins, which in turn trigger interest among your followers. They can be general pins, re-pins or pins about your products. By bonding with your audience you can increase your sales.
Use Pinterest Analytics to understand which one of your boards are more popular. This is a great way to level with your audience. It’s very important not to bulk all your products on one board. This will prevent you from using the Analytics effectively. By using this you can improve your way of pinning and increase your income even more. Organize your boards by topic, use, …
4. Best in Search
Best in search shows you which of your pins are more popular and which of these interests people the most. Use this to pin smarter by optimizing your keywords and description.
5. All Time
Power pins are the best ones to use. They get re-pinned more often, liked more often and clicked way more. This will most likely result in better search results. They are used to bond with your followers. Analyse this to pin more effectively and see what speaks to your followers the most.
If you notice some of your pins changing into power pins you might want to create a board on what you pinned. You can also use these to link back to your website.
The Demographics tab shows you basic audience data, including location, language and gender. Important for identifying if you are hitting your targets audience and any new audiences you might be appealing too. Also if you have a large following, this type of information will be very lucrative, especially to advertisers lookign for potential synergies.
Pinterest is a great way to get to know your followers and in turn gain more followers; it would be a shame not to use the Pinterest analytics for this matter. Give it a try and you’ll see your results will boost if you do it the right way. We know you can do it!