71 Comments

Made.com: Using Pinterest Influencers for Success

We discover how Made.com has been using Pinterest Promoted pins and specifically Pinterest Influencers (Pinfluencers) for e-ccomerce success.for e-ccomerce success.

Made.com is a leading home furniture and furnishings retailing site that promises good quality and great savings for the buyers by bypassing the middlemen who inflate the price in a brick-and mortar retailing scenario.

This etailer that started operations in 2010 has been posting good results consistently. Its marketing promotion is being done mostly through social networks, the star of which is undoubtedly Pinterest.

Made.com & Pinterest: A promotion match made in heavens

Made.com was one of the earliest businesses to realize Pinterest’s promotional potential.

Ever since made.com jumped aboard the Pinterest promotion wagon in 2012, it has used this social network’s features to great advantage. As you know, users can create boards on Pinterest on any topic allowed by the platform. Well, Pinterest is rich in home décor content and gets unbelievably high clicks from consumers interested in home decor. Voila! That’s precisely the field made.com is in. So on Pinterest, made.com gets a ready and willing audience.

made.com-Pinterest-Influencers

 

So how exactly does made.com make such beautiful, profit-boosting use of Pinterest? They do it in two ways:

1) Own boards with Rich and Promoted Pins
2) Guest boards from Pinfluencers

The company has created numerous niftily named and cleverly themed boards to showcase their range. Every board is visually delightful with crisp, simple copy that makes browsing seem like a soothing pastime rather than a chore.

The board bear catchy, memorable names as per their specific themes and include New In, New Nordic, Jungle, Smart Design, Retro, Soft Summer, Going Dutch, Go Green, The Dad Pad, Work, Sleep, Eat, Live, Copper, Think Pink, White Hot, Brights, Rented Home, Stylish Storage, Christmas, Spring, and many, many more. This is simple but clever marketing that works with the consumer.

 

See the point? For made.com, it is ‘have a category, have an inviting board to pull the buyer in.’ These boards make it a breeze for the buyer to check out all that’s new, or trending, or on discount. Made.com has also been using Rich Pins where buyers get all the pricing, availability and where to buy information on Pinterest itself.

pinterest-influencers

Recently, made.com has also started using Promoted Pins that appear as per relevant search history on a Pinterest user’s screen. This is a win-win situation for all – the viewer who gets to see relevant pins, the platform that earns extra revenue and the company that reaches potential buyers easily.

Guest Boards & Pinfluencers

Made.com has been moving in tandem with changing marketing trends. Looking at the rapid growth of influencer marketing and the revenues it brings, made.com also collaborates with leading Pinfluencers (Pinterest users with boards that have high following). These Pinfluencers create Guest Boards (both exclusive and non-exclusive) with made.com products featuring prominently on them.

Below are some leading design and décor-oriented Pinfluencers being used to great gains by made.com.

    • Helena del Rio (A Diary of Lovely, follower count 15.3K)

 

      • Jeska Hearne (Lobster & Swan, follower count: 336K)

 

      • Helen Powell (Design Hunter, follower count: 400K)

 

As these Pinfluencers are opinion leaders followed and trusted by a large number of made.com’s potential buyers, these guest boards bring higher visibility and credibility to the company’s brand as well products.

Made.com has made simply terrific use of Pinterest to boost its business and has bolstered its bottom line solidly.

FREE: Ultimate Pinterest Marketing Guide

FREE: Ultimate Pinterest Marketing Guide

Join our mailing list and learn how to grow your business on Pinterest and with Influencer marketing. We'll also send you a FREE copy of our Ultimate Pinterest Marketing Guide: How We Grew Our Pinterest Account From Zero to 2 Million Followers.

You have Successfully Subscribed!

71 Comments

  • porno

    Thanks for sharing your thoughts. I truly appreciate your efforts and I will be waiting for your further post thank you once again. Johnna Dilan Hahnert

    Reply

  • Brus Crove

    выполненные с использованием практичного нержавеющего металла. Важный конструктивный элемент, часть дизайна здания, гаранты безопасности и удобного спуска и подъема по лестнице

    Reply

  • Steverop

    Why are your iphones so cheap?
    Sale iPhone 12 Pro Max
    Our iphones are sold at competetive prices most of all because they are obtained using leaked faithfulness birthday card & PayPal billing information. Notional is initially acquired, benefaction cards are bought using the materials and then occupied to be the conqueror in goods on polychromatic clearnet stores in behest to egg on up anonymize the purchase.

    Then why don’t you all right rig unmistakeable these iphones on eBay, Amazon, etc. yourselves?

    In attainment, we do. Politesse, dealing in in a peel unaccounted (i.e. no Responsibility paid) amounts causes star-crossed scruple so the residuum of our gifted be connected with’ products is sold here.

    Do you be experiencing lessen as a countermeasure in the usefulness of brobdingnagian orders?

    If you unshakable products allowing swap seeking with tactful to $ 2000 or more on the strong impel, you crass 20% discount.

    How do I reciprocate looking because of your products ?

    You can altogether pass on with Bitcoin in our store. This keeps both parties justified, untouched and anonymous. We recommendable LocalBitcoins.com as a replacement upwards the immensity of buying Bitcoins, unless you already calling on a senselessness on a Bitcoin wallet.

    Are your products 100% primeval and not fake?

    All products are 100% flexible, purchased from authorized retailers.

    Is it ok to utilize iPhones bought from your store?

    Yes, it is sensibilities innocuous, they are not stolen, they are purchased very legal from authorized retailers. You can establish these products in your own repute or apple id, without any problems. Its 100% innocuous, since these are NOT stolen goods.

    Reply

  • LeonardCiZ

    Продажи с помощью Pinterest. Смотрите Видео: Сотни Продаж на Etsy, amazon, ebay, shopify за 2 месяца при ср.цене чека 300 usd https://youtu.be/GNOZtXGGM-I

    Reply

  • JamesPeeri

    САмое эффективное для продаж – Pinterest. Сотни Продаж на Etsy, amazon, ebay, shopify за 2 месяца при ср.цене чека 300 usd https://youtu.be/GNOZtXGGM-I

    Reply

  • erotik

    There is nothing like a detailed-up of a bald wet pussy to get any man sizzling and bothered. Inge Judah Sidell

    Reply

  • sikis

    Way cool! Some very valid points! I appreciate you writing this post plus the rest of the website is really good. Annalee Jdavie Malarkey

    Reply

  • Raymondliexy

    Профессиональная Реклама Серых тем, Казино онлайн, Casino online, Gaming Звоните: Telegram @evg7773

    Reply

  • erotik

    I really liked your article. Thanks Again. Really Great. Dniren Elnar Izzy

    Reply

  • sikis

    This article is actually a pleasant one it assists new web visitors, who are wishing for blogging. Amabel Foss Pulling

    Reply

  • erotik

    Now I am going away to do my breakfast, when having my breakfast coming yet again to read more news. Antonina Gal Sladen

    Reply

  • sikis

    You made some good points there. I looked on the web for the issue and also located most people will certainly accompany with your site. Dasya Grover Jamille

    Reply

  • erotik

    Maybe your kitty and a terrier would make one of the best of pals. Giuditta Darcy Alfred

    Reply

  • bahis

    I all the time emailed this blog post page to all my friends, because if like to read it then my contacts will too. Bennie Thornie Samuel

    Reply

  • Richardnub

    Наша служба грузоперевозки была организована с целью, чтобы нашим потребителям было комфортно. У нашего специализированного холдинга ОДО Бычков Санкт-Петербург имеется в наличии собственный автомобильный парк а также штат рассыльных. Наш знаменитый холдинг сделать перевозку продукции для вас лично в комфортное время. Для этого обязательно сделаете заказ данную услугу. В том случае ваше изделие будет доставлено особо быстро и точно. Вы можете рассчитывать на превосходное качество печати, индивидуальные решения и своевременное сопровождение.
    мешки полипропиленовые

    Специализированная фирма ОАО Кондратьев Свободный стремится предоставить вам, первоклассный сервис. Наш внушительных размеров запас изделий(вакуумных пакетах) на торговом складе, быстрый оборот заявок, великолепное сопровождение потенциальных клиентов и лучшие из лучших в отрасли прайс листы дает возможность покупать мешках полипропиленовые всем. Международная компания импортирует, изготовляет, а также реализует любые виды упаковки( пакетов с плоским дном).

    Reply

  • sikis

    Awesome content and organization on your website dude, very useful to me and everyone. Alejandra Ernestus Bultman

    Reply

  • Steverop

    Why are your iphones so cheap?
    Buy iPhone 12 mini
    Our iphones are sold at competetive prices most of all because they are obtained using leaked faithfulness proprietorship car-card & PayPal billing information. Abstract is commencement acquired, give-away cards are bought using the validation and then occupied to foothold goods on heterogeneous clearnet stores in angle to at anonymize the purchase.

    Then why don’t you unreduced rep these iphones on eBay, Amazon, etc. yourselves?

    In absolutely, we do. Although how, dealing in titanic unaccounted (i.e. no Cess paid) amounts causes acme mood so the residuum of our biggest r“le’ products is sold here.

    Do you be experiencing pronouncement in vouch for of oustandingly orders?

    If you through-and-through products in search $ 2000 or more on the immutable advantage, you enlistment 20% discount.

    How do I profit looking to go to your products ?

    You can forthrightly equip with Bitcoin in our store. This keeps both parties certain, shield and anonymous. We blessing LocalBitcoins.com in the quarters of buying Bitcoins, unless you already would rather a Bitcoin wallet.

    Are your products 100% house-broken and not fake?

    All products are 100% queer fish, purchased from authorized retailers.

    Is it all exact to utilize iPhones bought from your store?

    Yes, it is unqualifiedly innocuous, they are not stolen, they are purchased fully constitutional from authorized retailers. You can annals these products in your own renown or apple id, without any problems. Its 100% infallible, since these are NOT stolen goods.

    Reply

  • Ramondreah

    Specter Services is your one-stop shop for all things writing related. Our team can’t guarantee that you’ll be rocketed to success, but we do promise one thing: your vessel will be fully fueled and tuned for top performance.

    Truthfully, career launches take some time. Making it in the literary world has never been easy, and you can bet your bottom dollar that the best-selling authors didn’t get where they are alone. Artistic invention may be a solitary venture, but for those seeking publication—and, make no mistake, it’s a competition—DIY means “Didn’t Invest Yet.”

    The worst thing to do is to go halfway. If you’ve devoted years to that novel, don’t have your mom “edit” the thing. Got a great idea? Don’t hand it off to a five-dollar freelancer. Sure, financial shortcuts exist . . . but these lead only to sloppy completion. Don’t be done writing. Be sure it’s done right.
    https://www.specterservices.com/

    Our grade-A ghostwriters, coaches, and editors are here to help. You’ve got plenty of soul already. We’ll be your guiding spirits.

    Reply

  • bahis

    I think the admin of this web page is genuinely working hard for his site, since here every data is quality based stuff. Ardyce Sylvester Daloris

    Reply

  • bahis

    Sorry for making you review this message which is most likely to be thought about by you as spam. Yes, spamming is a bad thing. Wallie Winthrop Bonucci

    Reply

  • erotik

    Really nice design and superb content material , nothing else we require : D. Fran Ryley Lieberman

    Reply

  • sikis

    I am really happy to read this webpage posts which consists of lots of helpful facts, thanks for providing such data. Roselle Bryce Bayer

    Reply

  • sikis

    Thank you for your blog post. Thanks Again. Keep writing. Livy Marcel Serrano

    Reply

  • bahis

    Hi to all, how is all, I think every one is getting more from this web site, and your views are fastidious designed for new viewers. Druci Paulie Thomas

    Reply

  • PeterNak

    Приступай разговор также находись убежден то что твоя милость
    из-за неподвижной стеной, ни один человек также ни разу никак
    не выяснит об тебе ровным счетом ничего индивидуального,
    то что дает возможность тебе убрать со себе цепи (цепь)
    приличия также стеснительности , но свой Неизвестный разговор
    может помочь тебе во олицетворении наиболее бешеных также
    увлекательных воображений, какие твоя милость постоянно
    опасался осуществить во существования
    Анонимный чат

    Reply

  • Tylervak

    Болт высокопрочный М20х60, М20х65, М20х70, М20х75, М20х80, М20х85, М20х90 ГОСТ Р 52644-2006
    Селект класс прочности 10,9. Так же поставляем проволоку ГОСТ 3282, 7372, 9389, проволоку сварочную, проволоку колючую, сетку сварную, сетку плетеную, сетку тканую, канаты ГОСТ 2688, 3077, 7668, 7669, 3062, 13840 др, крепеж строительный, электроды, гвозди, стропы.
    https://metiz57.ru
    +7(4862)50-76-30

    Reply

  • torrent

    One of our guests lately suggested the following website. Sherrie Waring Staffard

    Reply

  • ucretsiz

    There is certainly a great deal to find out about this topic. I really like all the points you made. Benedetta Reed Kersten

    Reply

  • bedava

    I have recently started a site, the info you provide on this web site has helped me greatly. Thanks for all of your time & work. Bride Corbie Beach

    Reply

  • lobSporn

    Здравствуйте.
    Подскажите хорошую типографию для изготовления книг
    Я нашел одну, качество, цены и скорость у них отличное,
    но они находятся в Красноярске, а мне нужно в Новосибирске.
    https://kraft-pt.ru

    Reply

  • torrent

    Paragraph writing is also a excitement, if you know afterward you can write if not it is complex to write. Cherey Ole Pavlish

    Reply

  • ucretsiz

    Great blog, Just wanted to comment that i can not connect to the rss stream, you might want install the right wordpress plugin for that to workthat. Tobey Archaimbaud Guenzi

    Reply

  • ucretsiz

    You completed a number of fine points there. I did a search on the subject matter and found most folks will agree with your blog. Ilysa Abeu Frayda

    Reply

  • bedava

    Hi there mates, its wonderful post on the topic of cultureand completely defined, keep it up all the time. Stormie Yuma Prince

    Reply

  • bluray

    This article is truly a fastidious one it helps new internet viewers, who are wishing for blogging. Irina Hurleigh Poulter

    Reply

  • Smithxzg

    what’s the difference Between An online dating service services in conjunction with a Dating

    internet dating has turned into a commodity for many who want to joining a dating specialist. online dating services makes it is pros and cons. but the truth is, added benefits which in turn online dating services include to their members totally online excess fat the minuses. internet dating has turned into a commodity for individuals that want to joining a dating website. Here are several reasons why that maybe true.

    I joined look online plus searched for the words online dating services. as i accomplish that I overcome 80 million ultimate and every one is an online dating sites net site.

    at the present do the same unless search search online dating services. all of us meet 82 msearch resultsllon, peanuts alteration that leads you to the conclusion which in turn online dating services and online online dating services have learned to have a similar meaning.

    specifically is an international dating work? It is someone who gathering to communicate and consequently become familiar with each other more suitable. leading to social also interactions between of which.

    An international dating help definitely is understood in today’s society since regularly occurring on the fact so many individuals do so. all players on busy home business administrating of single parents situated online a dating site supplier.

    the perfect aspects of online dating service personals is you can search for the complete design person you need. the internet concern gives you distinct fixture selective information which which supplies a good chance of finding someone with a normal awareness.

    a bit online online dating services will definitely be extend as a subscription. You could have join at no cost by carrying out a trial time frame. this allows you an opportunity to list your very own information and then judge if you’d prefer their provider.

    almost any online dating services page their members prior to most people connect. for latest distributors collateral typically top priority.

    Finding an important online online dating services is simple to do. take into account secrets onto engaging in that experts claim.

    1. invite someone i know, practically nothing sounds a referrer caused by somebody. and in addition they can provide you with real life experiences to combine.

    2. start a bing check out “dating services essay community forums, in the following you will find a group of community forums you could potentially join in free to see specifically what others are saying. that you are wait through the shadows as join in and make inquiries of your family.

    This is a few tips and suggestions on making dating services for your own. Online dating services might be not going anywhere soon and can supply the right particular great to an associate possibly you to definitely signs she wants you to chase her meet up with.

    Reply

  • web-dl

    Sydney nightclubs are legendary for their size, variety and quality music. Madeleine Sanford Denver

    Reply

  • indir

    You can subscribe for a month, it on his own PSN account. Florella Georgie Roosevelt

    Reply

  • ucretsiz

    Really appreciate you sharing this article. Thanks Again. Much obliged. Gabbey Eddy Lorena

    Reply

  • bluray

    Some really prize posts on this internet site , saved to bookmarks . Sarina Vittorio Michey

    Reply

  • Joshuahouby

    New-York erotic: massage uptown

    Good day! Our firm those who make your daily life easier. Our organization that gives you massage .

    Distinctive specificity our Shirodara salon is not an enforced setting. We advertise site to develop.
    Ready to provide for you try some type massage methods today. Our employees we are waiting you in our salon.

    Reply

  • ecodix

    Автономный септик для дачи

    Максимальное внимание к клиенту
    Наша международная компания занимается не только лишь проектированием и сборкой, профессионалы дополнительно делают последующее сопровождение автономной канализации.
    Большой уровень производства септиков
    Для вас мы предлагаем высококлассные сервис по монтажу автономной канализации под ключ, владеем исключительной методикой и частным подходом к работе.
    Септики – это несложная сборка с специфической конструкцией перелива, фильтрации и сложной электроникой

    Reply

  • Christene Braam

    I know I want to build my own computer for college. But the only brand that I know of that does build computers to your specification is Dell. However, I’m pretty sure that there is another top of the line brand that lets you build your own computer. So if you can have get some more options of brands for which I can choose that will be great..

    Reply

Leave a Comment