Pinterest Marketing Tips 2016: Leading Experts Discuss
Haven’t you always wanted that amazing Pinterest account with lots of followers, re-pins, likes and clicks through the roof? But did you never know how to go about reaching this level of success?
Worry no more! We have collected some of best Pinterest tips from the pros to help us along the way to success this 2016!
Dan Zarrella Hubspot
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Try for a description of between 200 and 310 characters. According to Dan Zarrella, who researched 11,000 pins, that’s the most repinned and commented-upon description range.
Kevan Lee – Buffer
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What is the best time to post on Pinterest? It may surprise everyone that optimal timing is not the most useful strategy for Pinterest marketing. This is mainly due to Pinterest’s Smart Feed, whose algorithm presents results based on high-quality Pins and related Pins, not on ideal timing.
“So ideal timing—whether it’s the day of the week or the time of day—appears to matter less than a well-optimized Pin.”
Don’t Miss: 8 Pinterest Marketing Tips Tested By Buffer
Piqora CEO Sharad Verma
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Sharad agrees that quality of a pin is essential, especially Pinterest descriptions due to the algorithm of the Smart feed. Quality, keyword rich descriptions will appear higher in Pinterest’s feed because it is less of a social media site and more of a visual search engine. Due to this the lifespan of a Pin can 3 1/2 months – 1600X longer than a FB post.
“In the world of Google, 70 percent of searches are long-tail, composed of four or more words,” Verma says. “Our hypothesis is that the same thing is happening on Pinterest … searching and Pinterest categories resurface the old pins.” Piqora CEO Sharad Verma explained to Venturebeat
Donna Mortitz, the founder of Socially Sorted, had this to say on the matter:
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The key to his is to have your original website in check: go have a look on it and start putting every pinnable image onto your Pinterest account. Almost 85% of the pinned images are actually linked to websites. Make sure to check if they’re actually linked properly too! Always feel free to add some context to your images.
Ian Cleary of the Razor Social shared this piece of advice:
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When creating images for your website, keep in mind that they should be easy to reblog on Pinterest: so visually pleasing and the right proportions. Portrait style photos work best.
So even if you’re not a very active player on Pinterest, people will still be able to re-pin your images out of their own accord. So keeping this in mind while visually creating your site will definitely help in the long run!
Jeff Sieh, of ‘The Manly Pinterest Tips Show’
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Trustworthiness is a good thing to have as a Pinterest account. Check and update your account twice daily, in the morning and the evening, to check if all your links are still in working order. This way your audience will see you as a reliable source of information.
Kim Garst, founder and CEO of ‘Boom! Social’ had this to say:
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Pinterest is a very visual platform so if you look good, that’s already half the battle won! So present those products in a visually pleasing way. This is the first thing people will judge you on, so get it right.
Be unique, be creative and make sure people like what they see and click!
Kim Vij, a successful Pinterest consultant said this:
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You need to find the right time to post online: so the right time windows. If you check in every day, no more than 5 minutes, you’ll always be fresh and able to adjust to your audience their needs.
Peg Fitzpatrick, Co-author of ‘The Art of Social Media’
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People get to know you through your pins: so pin what you love so they get a good representation of your brand’s personality! Show them all your different sides so they know there is more to your brand!
Vincent NG, author of ‘Pinterest to profits with Pintalysis’ had this to share on the matter:
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Start studying other people’s pins and the pins that performed the best every week: learn from these and see which topics appeal to your audience most. If your pin didn’t perform as well as you would’ve liked, have another look at it and try to find out why.