What do a cozy camping trip, a friend-filled housewarming party and the perfect vinyl record have in common? (Hint: They all start with a little blue button…) Pinterest have recently launched Buyable Pins where you can buy the products that inspire you in app on Pinterest. Yep, that’s right. Straight from pin to purchase, without ever leaving the Pinterest App.

Watch the video below on how the Buy It Button is going to change the world of social e-commerce.