How Pinterest Drives eCommerce Traffic & Sales
All eCommerce stores should be on Pinterest. Fact. Ben Silberman the Founder calls it a visual discovery platform. We call it an eCommerce money making machine.
So the results are in: if you sell online, you should be on Pinterest. Let’s find out more.
Purchasing Through Discovery
Now you may be on Instagram for vanity metrics but if you want cold hard facts then Pinterest is the place you should be doubling down your marketing.
Quite simply, the numbers don’t lie:
Half of Pinterest users is $50K or greater per year, with 10 percent of Pinteresting households making greater than $125K.
Pinterest is a powerful driver of high traffic and higher than average sales.
87% of Pinterest users say they have purchased something they discovered while Pinning.
The Pinterest Audience
Mobile is catching fire, drawing the internetting masses out from behind desks. Clicking, buying, and Pinning are more often happening on the go. Mobile now accounts for a whopping 80% of all orders from Pinterest.
In fact, the number of guys using the platform doubled between 2013 and 2014.
Orders generated from Pinterest increased by 130% in non-US counries from 2013 to 2014.
How to Grow your Business on Pinterest
Invest a little sweat in Pinterest up front, and your Pins will continue doing the work for you. The average Pin is repinned 11 times, and 50% of a Pin’s clicks and views happen more than 3 months after inception.
You can check out all of our findings in the infographic below. Please click on the image to view it full-size.